Conclusion

Rushkoff believes that in today’s society, you are either writing the programs or being programmed by the people who write them. With all this new technology, being able to program is a necessity, otherwise you are following the path someone has already planned for you to take. With this all in mind, Rushkoff believes we need to be aware of the biases that media and technology have, and we need to try to avoid them in order to stay human on the Internet. He urges us to learn to program because “for those who do learn to program see the rest of the world differently as well (Rushkoff, 2011: 149).” Knowing this helpful skill could allow for individuals to be able to dictate society and live freely with the technology today’s digital era has to offer. Rushkoff effectively analyzes and supports his main argument that you either program or be programmed through the ten biases of media and technology he explains in the book. I personally believe that he warns us of logical and realistic biases and how to avoid them in order to not becoming victim of being programmed. We need to continue to be aware as we move along into the future. “If living in the digital age teaches us anything, it is that we are all in this together. Perhaps more so than ever (Rushkoff, 2011: 150).”